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Seven Digital Marketing Mistakes Can Be Avoided

Krista Neher Marketing strategist, bestselling author, international speaker & professor on social media, mobile & internet marketing

Krista Neher
Marketing strategist, bestselling author, international speaker & professor on social media, mobile & internet marketing


Krista has over 10 years of branding and marketing experience, working with companies like Procter & Gamble, GE, Macy’s, Google and the United States Senate and has been featured as an expert in the New York Times, CNN, Wall Street Journal, NBC, CBS, Mashable and the Associated Press.

Krista is passionate about social media and created one of the first accredited social media certification programs in the world. Krista presents keynotes and leads full-day seminars and workshops at tradeshows, conferences and company events. Her speaking and training clients include Procter and Gamble, Euro RSCG, General Electric, Macy’s, Search Engine Strategies, Fifth Third Bank and even the United States Senate.

Presentation Topic:

“The 7 Biggest Digital Marketing Mistakes and How to Avoid Them”

Social Media Strategist Recommends ROI

Breakout Session: Mobile Market 3:15PM - 4:00PM   Michelle Hummel, Social Media Monthly Magazine

Michelle Hummel

Web Marketing Strategist, Social Media Trainer and Entrepreneur, Michelle is a passionate Internet Marketer with 10+ years of successful online marketing experience. She holds a valuable Internet Marketing Degree and travels Nationwide providing social media keynotes and in-depth training. A current contributing editor to The Social Media Monthly Magazine and writing a book titled, “The Social Media Magnet: everything you need to know to attract customers with social media”, sharing her best kept secrets to success.

Michelle is CEO and founder of WebStrategyPlus and WebMediaUniversity. Her team specializes in Social Media Marketing/Management, Search Engine Optimization, Pay Per Click Management, Lead Generation, Franchise Marketing, Web Design/Development, Mobile App Creation (iPhone and Android), Content Creation and Brand Development.

Presentation Topic:

“How to Create a Targeted Social Media Strategy & Measure Your ROI”


Cyber Security Focus of First Breakout Session


Michelle Morales Denisoff
Founder and Chief Executive Officer of Liona Enterprises, Michelle has over 10 years of experience in the Information Technology industry with the Federal Government in both the military and civilian organizations. She has extensive knowledge in Contract Administration, Project Management, Business Development, and Coordination of teams responsible for managing Federal Government Projects.

Before founding Liona Enterprises, Michelle was the Government Program Administrator and Business Develop Office for VectorUSA.

Michelle earned her MBA in Global Management from Pepperdine University in Los Angeles, and a BA with a Double Emphasis in International Business and Information Systems from Loyola Marymount University in Los Angeles. As part of her undergraduate work, Michelle studied Global Management at Oxford University in England.

Michelle’s Topic:  Practical Surveillance & Security Tips for Small to Medium Businesses


Content Marketing To Be September Topic

Save The Date – September 29

As chief marketing officer of Intrinzic, Annie McManis oversees existing and potential client relationships for the agency, drawing on more than 20 years of experience in marketing communications, public relations and sales.

Annie has a storied career history with a unique set of experiences. In the early 2000s, she transitioned a decade-long career in sales and a five-year experience at Dan Pinger Public Relations into a freelance writing and PR consultancy that would eventually become Copperfox Marketing before joining the Intrinzic team.

Annie will be our guest speaker for the next Marketing Roundtable meeting on September 29 at 8:30 a.m.  Her topic will be “Content Marketing”.



Under Annie’s leadership, Copperfox Marketing grew to an agency as large as twenty employees with various local, national and global clients. Her dedication was tantamount in the agency’s receipt of multiple honors, including: “Business WE Watch” by the Cincinnati Chamber of Commerce, a Best Place to Work finalist by the Cincinnati Business Courier and inclusion in the Inc. 5000 list of fast-growing private companies.


Being able to identify a dog’s breed on sight. A very handy party trick when the Westminster Dog Show airs…


“A jockey. I was really short. Plus I rocked the satin jacket.”

Register @ http://www.clermontchamber.com



June Speaker to Focus on Inbound Marketing

Inbound Marketing: Where Do I Even Start?
See the future of marketing and get clear guidelines on how to get a jump start (before it’s too late). It’s time to burn the brochures once-and-for-all and focus your marketing efforts on going inbound. Inbound marketing isn’t a tactic or another marketing channel – it’s a natural, holistic, organic approach to helping your best customers find you.

If you find that presentation description to be intriguing, then you want to register to attend the June 23 edition of the Clermont Chamber’s Marketing Roundtable. Our presenter will be Alicia Inman, Digital Marketing Director at Cleriti.

Alicia Inman Bio Pic

As Digital Marketing Director at Cleriti, Cincinnati’s first HubSpot partner agency, Alicia guides clients’ digital marketing campaigns, focusing on generating leads through inbound marketing methods. Before joining Cleriti in 2012, Alicia worked with both B2B and B2C companies, steering marketing strategies for automotive, entertainment (film and music), travel and tourism, and manufacturing companies.

The Clermont Chamber of Commerce is happy to offer a quarterly Marketing Roundtable to professionals in the community to share ideas, ask questions, and gain a greater understanding and usable approach to marketing their business. We are excited that Alicia will be our next presenter and look forward to her insight.

To register for this event, go to http://www.clermontchamber.com.

June 23, 2015 8:30 a.m. – 10 a.m. @ The Clermont Chamber of Commerce


Keynote Speaker – Shashank Saxena

Saxena photoShashank Saxena is the Director of Digital and e-commerce technology at Kroger Co. As part of this role he manages the Web, Mobile, Tablet, e-commerce and shared service app development teams. Shashank is currently working on his second Digital transformation for a Fortune 25 company. Prior to joining Kroger Co. Shashank was at Citigroup where he lead the Strategy and Planning function for the Global Mobile Banking line of business. Prior to that, Shashank was part of the Project Management Office (PMO) at Citi where he successfully lead multiple Internet and Mobile programs. He was responsible for managing the Mobile Check Deposit, Google Wallet, Mobile P2P payments, LATAM Mobile banking and multiple other programs for Citibank. He was one of the founding members of the Global Mobile Center of Excellence (CoE) at Citi.

Prior to this stint with Citi, Shashank worked at Uptown Consortium, Dell computers and Target Corp. He has an MBA in Finance and an MS in Information Systems from the University of Cincinnati along with a BS in Computer Science.

Shashank is also an adjunct faculty member at the University of Cincinnati, Lindner College of Business where he teaches Digital and emerging channels marketing. He is also a mentor at The Brandery and Kroger’s liaison to Cintrifuse (fund of funds).

First Marketing Roundtable Features Kendra Ramirez

The Clermont Chamber of Commerce will be adding three engagements in 2015 focused on the marketing side of business operations. The Marketing Roundtable will be an interactive forum for anyone who has Marketing/Communications responsibility in their business.
The goals are to provide:
• A forum to exchange ideas
• Discuss current marketing trends
• Provide chamber members another avenue for professional development and networking
• Educate, not advocate
The first Marketing Roundtable will be offered on March 10 from 8:30 a.m. to 10 a.m. at the Clermont Chamber offices. The expectation for this first event was to recruit a highly respected and dynamic speaker who would really set the tone for this series. We are pleased to announce that we filled that expectation with Kendra Ramirez, Director of Digital Strategy for EMI Network.
kendra-ramirez-profile (1)

Kendra is a crazy sports mom who springs out of bed in the morning to
conquer the world and annoys others who are not morning people.

She helps EMI’s clients get the most out of their business development
efforts, extend their marketing initiatives and get real results from
their digital efforts.

Kendra is globally recognized on the home page of LinkedIn.com
and has been a finalist for the Social Media
Innovator of the Year. Since 2005, she has helped hundreds of
organizations, including Fortune 500 companies, leverage digital
technologies. Kendra has spent more than 15 years in technology
companies as a change agent in sales and recruiting leadership for B2B
and customer focused areas.
Kendra’s topic will be:
5 Tips for Driving Revenue Digitally-Now!

Digital marketing changes quickly–are you keeping up? Join us on March
10 to enable you to make the most of your time and money in deploying
your digital business development strategy.

Participants will learn real-world examples and tangible takeaways
related to:
1) Choosing the content channels that are right for your business
2) Determining the frequency of your posts
3) Planning and executing your content
4) Increasing engagement with your desired audience
5) Measuring your results and making changes as needed

Did you know that 60% of small-business owners say they’ve seen no
return on investment from their online efforts? This presentation will
empower you to increase business development activity by 20-30% so you
stay ahead of the competition!

Register now for this event at http://www.clermontchamber.com.

Other Marketing Roundtable speakers are equally skilled and preparing presentations on timely topics:
June 23 8:30 – 10 Alicia Inman, Digital Marketing Director for Cleriti
Sep 29 8:30 – 10 Annie McManis, President & Owner of Copperfox Marketing



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