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CBTS Executive To Speak At 2014 Business Technology Summit

Cornette headshotEarly Bird Registration Now Open

When we surveyed the business community earlier this year as to subjects that they would like to see included in this year’s Business Technology Summit, information security ranked in the top four responses. With this priority established, we set out to add a speaker to our line-up who represents a leading edge company in information security matters. We are extremely pleased to advise that Christi Cornette from CBTS has agreed to be our second keynote speaker.

CBTS’ security consultants have extensive experience in identifying, defining, and classifying vulnerabilities within network infrastructures. They work with customers to develop a strategy that encompasses all potential security issues. If an attack occurs, they define and implement ways to minimize the consequences.
Christi Cornette is Senior Vice President of Corporate Marketing for Cincinnati Bell. She most recently held the position of Vice President of Marketing at CBTS. She is responsible for Product Marketing, Partner Management, Branding, and Business Product Management. Christi began her career at IBM in 1977 where she held various sales, management and executive responsibilities over 10 years. She joined Digital Equipment Corporation in 1987 and spent several years overseeing customer relation strategies. Christi joined CBTS in April of 2001 and has a Bachelor of Science Degree from the Ohio State University.

Christi joins previously announced speaker, David Knox from Rockfish, as we begin to round out our day’s agenda. In addition to these two, we plan to have two break-out sessions to start the day’s events with one of those topics being LinkedIn and the other being content management. We have an offer out to our third primary speaker for the afternoon, addressing the highly ranked topic of business analytics. Finally, in addition to another exciting group of exhibitors, we plan to close out the event with a Happy Hour featuring local brewery, Mt. Carmel Brewing Company. Stay tuned for more announcements.

In the meantime, Early Bird registration is now open. The event price will be the same as last year, $199. However, for the Early Bird period of July 1 through August 31, the price will be a very special $99. Registration will entitle an attendee to access to all the speakers and the exhibitors, to a box lunch and to the Happy Hour with one ticket for a free brew. As always, parking at Holiday Inn & Suites Cincinnati Eastgate is free.

Register at http://www.clermontchamber.com. For more information or to be an exhibitor, call 513-576-5006. Hours of this year’s Business Technology Summit are expected to be 10:30 a.m. to 4:45 p.m. on October 29. The event web site is http://www.ohbiztechsummit.com. Platinum sponsor is once again Union Township. Other sponsors committed to date include AT&T, Board of County Commissioners Clermont County, Grant Career Center, UC Clermont College and ProSource.

Business Technology Summit Returning

On October 29 last year, we offered our first regional Business Technology Summit.  The theme words were “Strategy Technology Change” and the goal was to present a comprehensive lineup of speakers and exhibitors focused on helping small to medium sized business entrepreneurs learn more about the technologies available to and influencing their business environment.

In most ways for a first year event, it was very successful as evidenced by these quotes from the post-event surveys that we conducted with attendees:

“Overall, this was extremely well-planned, organized and executed.  Kudos to the Chamber (volunteers), vendors and speakers for a quality event.”

“Loved the Dunhumby presentation and the reminder to focus on customer needs first, not internal needs. “

“Social Media information.  We made some great connections and networked a lot.”

As well as exhibitors:

“This was a huge success for our organization in terms of opportunity and exposure.”

And sponsors:

“Great content and impressive number of attendees.”

However, in retrospect we know we did not leave enough time for attendees to visit all the exhibitors and we did not do a good job in matching exhibitors to the topics that were being discussed by the speakers.  Going forward, we definitely need to attract a larger crowd because this broad topic of technology is critical to the ongoing success of our regional business community.

October 29, 2014 – Mark your calendars now for Business Technology Summit 2014.

We are excited to announce that this event is back on the schedule for this fall and we are also excited to show our attendees, exhibitors and sponsors that we learned from this inaugural event and will be back with an even better show!  While the plans are still not finalized, we can tell you that there will be a greater focus this year on marketing and a strong commitment to practical tools for the small business entrepreneur.

Dave Knox, Chief Marketing Officer, Rockfish

David Knox to Speak at Business Technology Summit 2014

knox headshot

We are excited to announce that our first keynote speaker for the Business Technology Summit 2014 will be Dave Knox.  Dave Knox is Chief Marketing Officer for Rockfish, a full-service digital innovation partner that drives business for some of the world’s largest brands. Before opening the Cincinnati office of Arkansas-based Rockfish in 2010, Knox was a seven-year veteran of Procter & Gamble, where he was instrumental in the digital turnaround that led to P&G being named to Ad Age’s Digital A-List. As Brand Manager for Global Branded Entertainment, Dave led the strategy for new business models in venture investment, digital media and original content. Previously, he served as P&G’s Corporate Marketing Brand Manager for Digital Business Strategy, responsible for driving digital innovation and capability across P&G’s 300+ brands worldwide.

Author of the industry-leading blog, HardKnoxLife.com, Dave is widely recognized as a thought leader in digital marketing, social media, tech innovation and entrepreneurship. He was been named an Agency Innovator by The Internationalist; was part of the iMedia 25 Class of 2010; has been recognized by Ad Age as “1 of 25 Media People You Should Follow on Twitter”; and by Media Industry News as a “2010 Social Media Superstar.” Dave speaks frequently on brand and digital marketing, including appearances at SXSW, TEDxCincy, American Express Innovation Summit, Web 2.0 Summit and the IEG Sponsorship Conference.

Dave is a leader in the entrepreneurial community, serving as a Board Observer / Advisor to several venture-backed companies. He is co-founder of The Brandery, the first startup accelerator to focus on applying principles of brand marketing to startups. He is also a co-founder of Cincinnati Social Media; a managing partner of Vine St. Ventures, a seed-stage venture fund; serves on the Board of VCU Brandcenter in Richmond, VA; on the Strategic Council for United Way Greater Cincinnati; and on the Board of Directors for Cincinnati’s Mercantile Library. Dave is a graduate of Miami University and lives in Cincinnati with his wife and their twin son and daughter.

Michelle Beckham-Corbin, Creative Connections Consulting

Michelle Beckham-Corbin photo

Business Technology Summit 2014 Will Address LinkedIn, Google Plus

Two of the most popular social media tools for business entrepreneurs are LinkedIn and Google Plus. LinkedIn is the older, more established site, having been around for more than a decade while collecting structured data on over 200 million profiles. In a fraction of this time, Google+ surpassed double that figure and continues to grow strongly. Its routes to reach people are far more extensive than LinkedIn’s. However, each tool has its share of strengths and weaknesses and these represent a particular challenge for people wanting to connect and build a brand for business or recruiting purposes.

One of the Business Technology Summit’s early breakout sessions will help those wrestling with how to get the most out of one or both of these tools or weighing up time invested in Google+ vs. LinkedIn. We have recruited two of the region’s foremost social media experts to give their insights into these tools and then to serve as a panel to answer audience questions.

Michelle Beckham-Corbin will share her take on LinkedIn. Michelle Beckham-Corbin, President & Chief Digital Marketing Strategist of C3: Creating Connections Consulting, LLC has over 20 years’ experience in the Corporate, Non-profit and Small Business sectors. Michelle is a former Customer Business Development & Marketing Manager for Procter & Gamble and holds an MBA from Xavier University in Cincinnati, Ohio. Michelle specializes in Social Media Marketing Strategy and Brand Development. She is a Board committee member of the P&G Global Alumni Network responsible for social media marketing efforts for the P&G Alumni Network Speakers Series. Michelle is a member of the Communications Commission for the Archdiocese of Cincinnati and is a member of the Advisory Board of the Institute for Social Media at Cincinnati State. She is a former Trustee for the non-profit group, Authentic Leadership Cincinnati, and is the Social Media for Business Curriculum Creator and Instructor at the Warren County Career Center, a University System of Ohio Provider.

Michelle is a frequent speaker, lecturer and trainer. Additionally, she is a published writer, co-author of social media book, Age of Conversation 3 (Channel V Books, New York, 2010), frequent commentator and Blogger. Michelle hosts a monthly TV talk show, Trustee Talk that is produced by AC-TV and can be viewed on Warner Cable in Cincinnati. She brings great energy and passion as well as a keen ability to deeply connect with people in order to create business building social media opportunities for her clients.

Mark Sund will share his experience with Google +. Mark is Project Director at Sund + Co, a digital agency providing studio original work to brands and small companies in the United States. His expertise includes marketing, advertising, branding and development of web + mobile sites for growing B2B and B2C companies. Sund + Co is currently celebrating its 15th year serving clients. In Mark’s spare time, he works on theoretical physics and likes to cook and eat both plants and animals.

Early Bird registration is now open. The event price will be the same as last year, $199. However, for the Early Bird period of July 1 through August 31, the price will be a very special $99. Registration will entitle an attendee to access to all the speakers and the exhibitors, to a box lunch and to the Happy Hour with one ticket for a free brew. As always, parking at Holiday Inn & Suites Cincinnati Eastgate is free.

Register at http://www.clermontchamber.com. For more information or to be an exhibitor, call 513-576-5006. Hours of this year’s Business Technology Summit are expected to be 10:30 a.m. to 4:45 p.m. on October 29. The event web site is http://www.ohbiztechsummit.com. Platinum sponsor is once again Union Township. Other sponsors committed to date include AT&T, Board of County Commissioners Clermont County, Grant Career Center, UC Clermont College and ProSource.

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